Instagram continues to innovate and remains the leader in picture and video sharing mobile apps. They remain the most cutting edge of all platforms (second to Facebook of course) and for this reason we expect them to remain at the top of the mobile app food chain for years to come.
In this episode, I dive deep into some of the important takeaways from the Instagram live update. With this update, it is obvious that Instagram has some real plans up their sleeves.
Let’s get started.
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Instagram live is the latest and greatest of the constant app updates from Instagram. Now Instagram allows you to go live.
At this point, most of us are familiar with live video content. Instagram has jumped on the bandwagon.
Their platform is a little different. Keeping with the times and the trends of the new “disappearing content” the live video on Instagram can only be seen while it’s happening. So as soon as the live video stops, the ability to see it stops as well.
What does this new update mean? Let’s take a closer look.
1 – Snapchat Is/Was a Serious Competitor
The response from Instagram has been swift and well executed.
Clearly, Snapchat was encroaching on Instagram’s young and savvy user base.If you recall, Facebook tried to buy Snapchat for 3 billion dollars, but Snapchat declined.
As we saw the momentum rolling for Snapchat, we also saw Instagram dig in their heels and defend their turf. The two platforms compete for many of the same users within the same age demographic. Instagram was right to consider SnapChat a serious threat and they took the appropriate actions to protect their domain.
I thought that Snapchat had a real shot with taking Instagram’s user base, but every day it seems that Instagram is tightening the noose more and more. If you have taken your focus away from Instagram, I would reconsider that and put your time where it is most valuable.
2 – Instagram Wants to See “Less Perfect” Content
It is safe to say that much of the content published on Instagram has always been more polished than content published on Snapchat.
Product pictures, quote pictures or even selfies published on IF were often times photoshopped and at the very least, had an image filter put over it. With this latest update, it’s clear that Instagram is hinting at its users to start making less polished, behind the scenes content.
Instagram wants to see engagement and conversation between an account owner and his or her followers. Whether you are a company, a personal brand or even just a social media fan, Instagram is giving you a first-hand opportunity to speak directly with your audience.
I suggest you take it.
3 – Instagram will Ruthlessly Steal Your Ideas
Instagram isn’t even trying to hide it.
They stole the Snapchat platform without even pretending like they didn’t. This new live feature is a direct rip off from Periscope, which has been a leading live video platform for some time now.
You can even see the little hearts/like feature in Instagram live is the exact same thing as Periscope.
If you are in the app development space, I would be very fearful of Instagram. If you have a good idea, it is clear that Instagram will ruthlessly steal your idea and execute on that idea, probably better then you will.
All is fair in love and social media.