The landscape of SEO is quickly changing. Now even emojis are being used in search.
Don’t believe me? Just open up Google on your phone and search the pizza emoji. You will get a list of pizza shops in your area.
The question is, how does this play a role for marketers? Well that will truly depend on how the public decides to use them. Sometimes these trends are forecasted in a certain way, but then the user base never actually uses it in the way that was projected.
We will see what happens.