In this episode, I break down the 3 most common mistakes that people are making when marketing their businesses on social media. These mistakes are simple and easy to fix but will take time and commitment. Are you ready to get started?
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Mistake #1 – Not Providing Value
I can’t tell you how many people I meet who are frustrated that their social media isn’t performing the way they want it to. You guys are still not understanding the point of creating value.
If you are using social media as a promotion machine you will fail. You need to help people and provide content that will improve someone’s life. If you don’t people will ignore you because you are serving them no purpose.
Mistake #2 – Not Interacting
Just because it’s new age and digital and sexy, doesn’t mean that the real world tactics don’t apply. You need to be interacting with your audience the same way you would if you were talking to people in a brick and mortar store.
Use social media to interact and create an emotional connection. I guarantee this will grow your brand.
Mistake #3 – Not Being Consistent
Guys… this shit takes hard work. You need to be working on this every day. If you are not cut out for it then you may want to think about finding a new line of work.
This is especially true if you are in business for yourself. No one is going to do it for you and don’t expect any favors. Work hard and it will pay off.