Display Network Only Campaign Type.
For the Display Network Only campaigns, it is best for you if you’d like to show ads on websites and apps when your keywords are related to the sites’ content. Let’s us explain to you the different components of the Display Network Only and how you can effectively use them. This ad format is a great way for you to reach a wide range of customers and potential revenue. It helps in building brand awareness, increase engagement with your customers and lets you choose specifically where your ads are shown and to what type of audience.
How It Works:
When the campaign is set up, your ads are matched to websites or mobile apps that include content that is related to your business or your customer’s interest. With this feature, you are able to set up targets to match your ads to the most relevant Display Network sites based on their topics, interested audience, demographics and more! Here are a few things to keep in mind when it comes to choosing the Display Only Network:
- You want to reach customers while they are browsing online.
- You are interested in building awareness for your brand across a large audience.
The Display Only Network campaigns are usually more focused on increasing awareness of your business or giving a good impression of your brand. With this kind of ad format, it allows you to select a wide variety of ad methods and multiple ways of finding potential customers based on their interest. If you are interested in building brand awareness, getting more impressions, and having your business in front of millions of browsing customers the Display Only Network is right for you!
Example Of Display Network Only:
You own a gym and want to increase and raise awareness for your business. You want to maximize the number of sign-ups and memberships for your establishment. A Display Only Network campaign will let you reach people visiting gym related sites, such as blogs or other sites about health care and fitness.
Some of the features that the Display Network Only allows you to do are; text, image, rich media, and video ads. You can also choose remarketing campaigns which target people who may have visited sites that may closely relate to you and your content. Showing on this platform you can choose from:
- Basic Location Targeting
- Basic Bidding and Budget Settings
- Common Ad Extensions
- Include Phone Numbers, URL, Locations and Social Links
- Language Targeting
- Options To Target Operating Systems (such as IOS & Android)
- Device Models
- Carrier & Wireless Network Providers
Let us help you grow your business, maximize your marketing and advertising campaigns and reach all of your goals! If you are ready to let the professionals help you and your business contact us today for more information on just how beneficial it can be. Call us today at 1-800-761-1426 to speak to one of our experts for all of your digital marketing needs.