E-commerce is a different animal.
Using the internet to sell a product requires a different approach and skill set. In general, e-commerce websites require more complicated coding and development, simply because more product require more categorization. Also, adding an online payment system means using an online merchant account and having a secure network to process payments.
Don’t let all of this intimidate you. E-commerce is a great way to grow a profitable business online. We are here to help you.
The E-Commerce Checklist Designed to Make Your Life Easier
We have extensive experience with e-commerce, both in the design and the marketing. We have designed and laid out our entire process for you. There are no surprises and the expectations are set. Every client, product line and business model is different but we follow the same checklist anytime a new client signs on board.
1 – Develop a Deep Understand of the Business and Product
To say again, every business is different. There are differences in every product line that will drastically effect the design, the language, the copy and the overall brand. Some of the more common industries we have dealt with are…
- fashion and apparel
- make up
- soaps and natural oils
- organic juice and health foods
Clearly, there are differences in these industries. Understanding the brand, the message behind the brand and the products will play a role in our future work.
2 – Design and Development
When dealing with e-commerce, the design is more important then ever. People buy products mainly because of how it makes them feel, so portraying that emotion through the website is extremely important.
- The homepage needs to display certain elements
- The product pages need to draw certain call to action towards buy buttons
- The sales funnel needs to be built in
- Proper call to action within the site
The design plays two major roles. First, it tells the message and portrays the feelings and emotion of the brand. Second, is subtly gives the user a direction and an incentive to perform an action. These design elements will be the difference in making sales or not.
3 – Building an Audience Through Content
The key to product sales is to build an audience. The best way to build an audience is to create valuable content that will help the end user. These users will become brand advocates and essentially do your marketing for you.
The key is to collect email addresses. The end goal for every piece of content is always to collect emails, build the audience, build social followers and build the brand.
4 – Convert on Sales
Now that we have built the site, built the brand and began building content we can begin to convert on sales. The trick to effective sales is understanding conversion rates. We have to know the value of traffic. There are some important questions for us to ask.
- What is the value of a single user?
- How many hits does it take to convert to a sale?
- What is the profit margin on a sale?
- What are the conversion rates on the ads we were running?
5 – Build Upon the Brand with Service
The best way to grow a brand is to provide remarkable service. The final step requires constant work on our part, but also requires some consulting to guarantee that every customer gets the best service possible. The reason is because great service is what builds brand advocates and these people will grow the brand for you.
How many times have you told a friend about a great product or a great service you received? This applies to your business as well. Treat your customers well and watch your business thrive.
Powerful Marketing Tactics for Continued Growth
Once our checklist is completed, the hard work really begins.
Marketing is a 24/7 business. As soon as you let your foot off the gas pedal is when a competitor comes in to try and steal your piece of the market. There is no secret to growing an e-commerce business, it comes down to hard work.
Measuring data, analyzing metrics, and finding ways to improve the is the name of the game. We are always on the lookout for ways to increase the conversion of sales as well and build the audience and brand. We don;t believe in secrets or tricks, we believe in diligence and hard work.
You can see some of our clients listed below.