With all of the different experiences a person can experience on the world wide web, it can be hard to determine what type of web design fits your businesses needs. We all know that almost every business should have an in-depth website that can convert on multiple levels. But what if you want to use a web page for paid advertising or for a specific interaction?
That’s where landing pages come in.
What is a Landing Page?
Ultimately, a landing page is any page that a visitor can arrive on or “land” on. But in the world of internet marketing jargon, a landing page is used separately from your full website to target and convert a specific goal. Many times landing pages are utilized after a specific call-to-action event that will land the visitor on a landing page.
Many times landing pages are utilized after a specific call-to-action event that will land the visitor on a landing page; whether it is an email marketing campaign or a paid ad campaign. There are two types of landing pages that Stodzy Media creates depending upon your businesses goals, click through landing pages and lead generation landing pages.
Let’s discuss these two landing pages in detail.
Click-Through Landing Pages: Seeing Clients Through the Sales Funnel
Click-through landing pages, often times referred to as jump pages, are landing pages that act as the connection between your origin source of marketing and the final destination for your visitors. This particularly comes into place for e-commerce websites. A click-through landing page can help familiarize potential consumers with your products and services before sending them to your main website to close the sales process. Click-through landing pages set visitors up for:
- Purchase Your Product or Service
- Become a Member or Subscriber to Your Online Business
- Utilizing Page to Funnel to Lead Generation Landing Pages
Lead Generation Landing Pages: Capturing Important Data
The other type of landing page that we focus on is lead generation pages. Lead generation land pages focus on marketing that aims to collect user data, most importantly email addresses, names, and/or phone numbers. The main goal is to get contact information that will allow you to continue marketing to the visitor at a later time. The design of a lead generation landing page must include a form, to capture information and supply visitors with the information of what their information will be used for.
Lead generation landing pages can be valuable for an assortment of marketing tactics such as:
- Newsletters with tips & articles
- Checklists or To-Do Lists
- Webinar Registration
- Discounts & Coupons
- Email Tutorial Type Series
- Contest Entry
- Free Trials
- Free Gifts via Mail
- Notifications on Updated Products or Services
These allow you to offer the visitor one of these options in exchange for their personal contact information. It also allows you to brand your business through continual contact with potential visitors in a more intimate user experience than your main website.
Let Stodzy Media Build Custom Landing Pages for Your Boca Raton Business
Understanding the micro-interactions that can make or break a landing page is something the team at Stodzy Media knows well. Contact us today for a custom landing page that will convert to clients for your local Boca Raton business. Call us now at 1-800-761-1426 and speak to one of our experts about building landing pages for your business today.