Many people have come across thought-provoking articles, essays, images, or videos that are hosted on Medium—but fewer people know that it’s also a social media platform. Readers can interact with content, to give their own opinions and even build upon an existing idea. For individuals, brands, and businesses, it’s a great place to share content and connect with more people.
The Stodzy team knows how to capitalize on social media and how to make Medium work for you. With our help, you can repurpose your content for Medium and open your business up to an entirely new world of clients.
Spread New Ideas
Medium is a free and open platform, where anyone can express their thoughts and ideas. Thousands of people publish on Medium, which means a range of diverse opinions and perspectives. On the platform’s homepage, this huge pool of content is sifted through to present users with relevant news and trending opinions.
It’s the perfect place to draw attention to your content above all. The content on Medium is easy to share through other social platforms, and it easily links to other profiles associated with your brand. When you publish through Medium, there are nearly 35 million visitors each month who have the potential to come across your content and your brand.
Build Credibility for Your Brand
One of the best things about Medium is the presentation the platform enables. When your content is distributed, it looks like other high-quality news and opinion articles you see online. But, you maintain a personal angle and have an opportunity to represent the values of your business.
Whether you’re an individual trying to establish your brand or a local Boca Raton business that’s growing, Medium is an incredible platform to reach a larger audience and build your credibility. Unlike a personal blog or a posts on other social media platforms, Medium presents your content in a professional way.
Increase Traffic to Your Website
Because Medium does more than just distribute content, readers have a chance to actually interact with your ideas. This means you can build a following, and understand more of what your readers and clients are thinking. You can link your Medium account to your brand’s Facebook or Twitter pages, and your followings on those platforms automatically transfer so you gain more readers.
Readers can recommend your content, share your work with their followers, and you even have the chance to show up on the Medium homepage. It’s ideal to publish content on Medium alongside that of your own brand or business website. This way, your site gets wider exposure and you have an opportunity to dramatically increase your readers, viewers, subscribers, or clients.
Your ideas drive your brand. The social media experts at Stodzy will work with your vision to establish a presence on Medium that best reflects your business. The diversity and sheer number of people who visit Medium regularly means huge opportunities to drive traffic back to your site, brand, and products. The influx of clients you see from this exposure may surprise you.