Search Network Only Campaign Type
Let’s jump into the Search Network Only Format and take a look at how it might be right for you and the goals you wish to achieve. When it comes to the Search Network Only campaign, it is a great way to get in front of the right customers who are actively searching on the Google Network. This format allows you to appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.
How It Works:
Ads are matched to search results pages based on the terms or phrases that someone searches for. Search Network Only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These type of ads show to the people who are actively looking for information or some other type of services. When the customer audience is intentionally looking for a product or service like yours, they are much more likely to find your ad helpful and click on it.
Suppose you run a local music school. A “Search Network Only” campaign lets you show your text ads to high-potential customers when they are searching for “guitar lessons”.
With the Search Network Only campaign it may be a good option for you if you wish to achieve some of the following:
- You want your ads to appear near Google Search results.
- You only want to reach customers searching for your specific product or service.
The Search Network only campaign subtypes allow you to show keyword-targeted text ads on the Google Search Network. The following are the different features you are able to choose from:
- Basic Location Targeting
- Basic Bidding and Budget Settings
- Common Ad Extensions To Include a Phone Number, URL, Location Or Social Links
- Language Targeting
Let us help you grow your business, maximize your marketing and advertising campaigns and reach all of your goals! If you are ready to let the professionals help you and your business contact us today for more information on just how beneficial it can be. Call us today at 1-800-761-1426 to speak to one of our experts for all of your digital marketing needs.