The Search Network With Display Select Campaign Type.
The Search Network with Display Select gives you the best of both worlds, but in some cases may require a little more of a budget. So let’s jump into how it all works and how it can be beneficial to you and your business.
How It Works:
When it comes to the set up of the Search Network with Display Select campaign type, it gives you the opportunity to reach people who are actively searching on the Google network, along with people visiting other sites across the web that are related to your content. Your ads can appear when someone searches for the terms on Google search and search partner sites that match the keywords we create. In addition, they can appear on relevant pages across the internet on Google Display Network.
Once the campaign for the Search Network with Display Select is set up, the ads will begin to be seen in a few different areas. They will start to be shown when people search for queries and specific topics, they will also be seen on relevant pages across the web on the Google Display Network.
Below are examples of how we can optimize and create a custom and effective Search Network With Display Select campaign for you and your business.
In addition, once we create the campaign for the Search Network with Display Select, your budget will then be split between the two, (Search Network, Display Network). From there we are able to see which has a bigger impact of success and begin to optimize and retarget your intended customer base.
An important feature of the success of your ad is the Quality Score, which is the estimate of the quality of your ads and landing pages triggered by what keywords are used. This encompasses a few different things such as:
- The quality of your ads.
- The keywords used to create the ads.
- And landing pages (your website)
So the Quality score is crucial because the higher quality ads can lead to lower prices and better positions on the Google Search Network. The more relevant your ads and landing page are, the more likely it is that you have higher quality scores (higher ad position and lower cost per clicks)
Leave It To The Professionals.
Google’s enormously successful AdWords and Pay Per Click system requires some time, and for business owners time is money. That is where we can help. Let our highly trained and highly professional team build you a custom marketing campaign that maximizes every angle needed that gives you and your business the best opportunity for growth.
Our team’s experience, tools, and research skills combine to produce a Google AdWords campaign that can change your business for the better. You’ll gain insight into your site’s traffic, customer acquisition and an overall better understanding of your targeted consumer, and learn how to master it all at once.
Let us help you grow your business, maximize your marketing and advertising campaigns and reach all of your goals! If you are ready to let the professionals help you and your business contact us today for more information on just how beneficial it can be. Call us today at 1-800-761-1426 to speak to one of our experts for all of your digital marketing needs.