Build the brand you’ve always dreamed of by focusing on where the attention is. Grow your online presence with social media.
Don’t get it twisted. Social media is much more than family pictures, cat memes, comedy videos and status updates. Social media marketing has provided businesses, brands, and entrepreneurs with the most powerful marketing platform the world has ever seen.
Stodzy Media is a social media marketing company in Boca Raton. We have built our brand using the same social media marketing techniques that we preach.
We consider ourselves the best because of one differentiating factor. It is simple, but can easily go unnoticed. What could this be?
Our goal is to use social media to make you money. The point of any marketing budget is to bring in a return. Let’s dive deeper into this!
The Point Of Social Media Marketing is to Make Money
We have seen countless examples of companies getting involved with social media marketing and losing focus on what the end goal is. We are not in it for the likes, for the views or for the comments. We are in it for the revenue.
Yes, an effective social media campaign includes counting analytics such as likes and comments. There is a “more more more” complex with social media. We want more followers, more reach and more attention. A bigger brand does have it’s benefits, but we would much prefer to have a small community that produces a return than a large community that does yield any monetary value.
It’s foolish to spend money on social media marketing without trying to get money back for your investment. Yet unfortunately this is exactly what we see.
To us, there is only one number that counts. That number is the number that comes after the dollar sign.
Let’s look deeper into what tactics and strategies we use to be the best social media marketing company in Boca Raton.
Facebook Marketing and Advertising
Facebook is the front runner and projections show that Facebook will be in charge for quite some time. For this reason, we invest heavily in Facebook marketing as well as the content that we create for Facebook.
What makes Facebook so special is the capability for exponential reach. Shares and viral content can truly make on piece of content go viral and bring in tens of thousands of hits of traffic and a potential endless stream of revenue.
Remember, in order to build a Facebook audience, we have to be able to create content. Don’t worry, we got your back!
Video continues to be the leading medium for Facebook content, especially when being viewed on a mobile device. Stodzy Media can assist in creating valuable video content that will build an audience, expand your brand and help grow your business. Video content spreads very far on Facebook and a big part of our social media marketing campaigns involve video.
Podcasts and xm radio are more popular then ever. We can help you set up your own podcast and guide you on creating your own episodes. A great podcast is one of the best ways to build an engaged audience. Building an audience that actually cares and appreciates what you are saying is the best way to turn your website traffic into actual customers. We focus very heavily on this because without revenue, all of this is a waste of time. We will use Facebook to build your podcast audience.
The Written Word
Blogs continue to bring in valuable traffic through Facebook. A well written blog can spread very far through organic reach. Think of the Huffington Post, Buzzfeed and Entrepreneur magazine. All of these sites have reach hundreds of millions of people through written word. You could be next.
Do You Have an Advertising Budget?
It is important to remember that at its core, Facebook is an advertising platform. Facebook provides the most under valued ad spends in the world. The return on investment for Facebook advertising continues to be the best in business.
Through Facebook ads, we can sell a product, build an email list, or even grow your Facebook page, making it easier to sell products or services in the future.
Let’s look at an example of one of our clients.
For this client, we have been running video ads. In total we have spent only $2,224.86. We have paid $1.34 per website click. If you compare this to the rate you would pay for Google clicks, we have saved this clients thousands of dollars and created another thousands of dollars in revenue.
Instagram Marketing and Influencer Marketing
Instagram has essentially taken over the entire industry for picture sharing. Let’s look at some quick statistics behind Instagram’s platform.
- 90 million monthly active users
- 40 million Pictures Per Day
- 8500 Likes Per Second
- 1000 Comments Per Second
Instagram Marketing in a big part of any social media marketing company in Boca Raton. You have to take Instagram seriously if you plan to use social media effectively. With that said, Instagram is not the best platform for every business but rather excels in a certain criteria of businesses.
Instagram is great for building any business that has visual components behind it. For instance, fashion brands do great with Instagram. Wedding planners, fitness models, supplement companies and personal brands.
One of our favorite tactics in Instagram marketing is to reach out to influencers and have them share your content or your product to their own audience. It makes sense to put some money towards this strategy as it can yield very high results and it can double or even triple your awareness in a very short period of time.
Snapchat Marketing and Custom Filters
We love Snapchat.
Snapchat has emerged as the preferred social network for the millennial generation. Again, we prefer to use Snapchat for specific business verticals but more importantly, we see some of the unique advertising propositions that Snapchat makes available as very opportunistic.
Snapchat marketing requires a lot of content and it requires that the client be involved. Our team will dedicate time to create content for you, to reach out to other people on Snapchat as a way to do cross promotion and we will organically build you an audience that you can use to grow your business and brand and sell yours products and services.
One of Snapchat’s products is to create custom filters that show up around a certain location. These filters are great for weddings, events, festivals and conferences. For a business, they provide an extremely cheap and cost effective way to get some awareness around a brand.
Wait There’s More!!
With so many platforms out there, social media marketing has turned into a real science that has different rules for different platforms. This page outlined a few of our services but the list goes on and on.
We can work on LinkedIn to build your professional brand as well and build the audience for your company. We work great on Pinterest, which is a preferred platform to market towards women. We have extensive knowledge in Medium, which is a social media platform built around written content.
And of course there is always Twitter.
There are so many options to chose from, how do you know is the right strategy to grow your company? As the leading social media marketing company in Boca Raton, we take it upon ourselves to walk you through the process and honestly discuss your options so we can come up with the most cost effective plan for you.
If you remember, the point of social media marketing is to make money. We are not in it for the likes, we are in it for the business. Count on us and together we will grow your business.