Video is the present and the future. Video marketing in Boca Raton is more important than ever. It may be the most important step you can make to improving your small business.
According to a report by Cisco, by 2019:
Video will account for 80 percent of global internet traffic
Nearly a million minutes of video will be shared every second
It would take an individual 5 million years to watch the all the video that will be shared each month
It doesn’t take a rocket scientist to figure out why video is going to be so crucial for business owners and digital marketers.
How Can Video Help You Grow Your Business?
There are many different strategies in using video to market your business. First and fore most, we have to open our understanding of video and what it means to create effective video content..
Video is much more than pushing record and talking into the camera. Today, almost every social media application has a video platform. Snapchat is currently publishing millions of hours of video every year. Periscope is a live streaming app that it uses video as a way to build audience.
Also, it goes without saying that YouTube is still an extremely effective platform for video. YouTube enables you to make a video and then embed it into a blog post which gives you the capability to turn one piece of content into two or three.
At Stodzy, we practice what we preach. You can check out our YouTube channel below.
How Effective is Video?
Video is extremely effective.
This isn’t a gimmick or a dream. Video is the most authentic way to engage with your audience. You can use video through all social platform, you can answer user submitted questions, you can give tours, you can make instructional videos. The possibilities are endless.
Over the next few years, the companies who invest heavily in video marketing are going to have a huge advantage over other companies. That is a fact.
Business in Boca Raton are in an extremely advantageous positin for this. Boca has an extremely visually appealing setting that makes for great back drops. Also, the business and local economy makes it so that there is a lot of interaction between local business owners.
Video can be shared through social networks and can be used as a way to connect with your customers, clients or even colleagues.
Video marketing is an essential strategy for any Boca Raton business.
More Statistics about Video
According to data from Facebook:
The number of video posts per person has increased 75 percent globally and 94 percent in the U.S.
The amount of video from people and brands in News Feed has increased 3.6 times year-over-year
More than 50 percent of people who visit Facebook in the U.S. every day watch at least one video
Snapchat isn’t far behind. According to the Financial Times, the ephemeral messaging platform says they’re receiving 6 billion daily video views—that’s three times what the figure was in May, a mere six months ago.
And let’s not forget the platform that started the social video craze: YouTube. While it’s no longer the undisputed leader, the video-focused site is still pulling in strong numbers.
According to statistics from YouTube:
YouTube has over a billion users—almost one-third of all people on the internet—and every day people watch hundreds of millions of hours on YouTube and generate billions of views
The number of hours that people spend watching videos on YouTube is increasing 60 percent year-over-year
The number of people watching YouTube has increased 40 percent year-over-year since March 2014
Just look at the data. You don’t have to take our word for it. You can listen to Facebook and YouTube and simply observe what is happening.